On Thursday, 4 April 2019 South African shoppers got to #ActforChange by supporting Market Day and community gardens at selected Checkers stores around the country.
It turned out to be a truly festive day, as a number of the community gardens we’ve taken hands with
What many shoppers may not realise, is that market day is a really big deal for the farmers we support.
For several; this is an affirming event, they are excited and can’t wait to showcase their produce.
Others are reticent – this is a daunting task that not only requires travel over long distances, but also harvesting of their best veggies, not knowing if they will be sold. Some farmers are shy and say things like “I didn’t think my garden’s produce was good enough for the Checkers”.
It’s clear that for many Small Holder Farmers (SHF), selling at a Checkers is scary – they are not sure if their
The process of harvesting for
It is so very worthwhile though. The outcome of this process is not just income generation its a lot about soft skills too. Relearning that their organic produce is good, that they can do the marketing and that people are interested in their stories. This has positive ramifications beyond the day.
After yesterday; the farmers are motivated and encouraged. Their confidence is boosted, their interest in the training is increased and their commitment to farming is bolstered.
Take a look at these images from yesterday’s Market Day: